Thursday, March 09, 2006

Someone forwarded an e-mail to me recently that I think is something we are all going to see more and more of, particularly within corporate communications, as Corporate America jumps on the Cluetrain and learns that blogging isn't something to be contained or ignored.

The email contained a "boilerplate" along the lines of an autosignature and simply stated:

This e-mail is bloggable
This email is: [ ] bloggable [ x ] ask first [ ] private

*~*
This is great CYA tool for corporations/businesses/brands/consumers looking to legally bind their employees or contacts from disclosing potentionally proprietary information. It's also a concise way to communicate to recipients what information is acceptable to pass along and what is not.

We've all read, and cringed at, those internal memo's from a CEO or management delivering company news or new policies that have somehow "leaked" to sites like Gawker or F*cked Company.

With the simple add of "bloggable" or "not bloggable" senders are newly empowered to protect sensitive information or details that could be negatively interpreted by individuals outside of an organization - people who don't have the history leading up to the policy. This add has the potentional to place legal culpability and accountability back in the hands of the new "citizen journalists."

Bloggers beware. And suddenly, Goliath finds a way back into the saddle....