Now I remember why I haven't moved in 10 years. It's an enormous endeavor. And giving yourself 2 days to pack up and move isn't the best lead time. I'm exhausted and I haven't even started the actual moving process. Tomorrow is the big day!

My excitement level is high. I can't wait to move into my gorgeous new apartment and get started living my new life in Philadelphia.

Well, the time has come.

After 8.5 rewarding years, I'm leaving Marina Maher Communications. I have accepted a new Director of Social Media position with the Greater Philadelphia Tourism Marketing Corp (GPTMC) to help promote Philadelphia as a tourist destination.

There are some very special people who will be stepping into my Emerging Media role on a freelance basis and leading my team. I couldn't be more thrilled to have such talent to pass the reigns to or as heput it, "Not sink the ship."

There's a piece of my heart and a lot of my sweat in that practice and team that I built. We're the people who brought you thisPR campaign. And we did one hell of a job with it, if I do say so myself. It's still being covered. And many more exciting emerging media campaigns that I have helped plan and will be executed over the next year.

That said, it's time for me to move on. Philadelphia and the surrounding areas have a story to tell and I'm going to help them tell it. I couldn't be more excited about joining this incredible team of talent at the GPTMC. And what better time than as the Phillies have a shot at the Wild Card!

So, after 11 years of PR agency life in NYC and living in Manhattan, I'm relocating to the Illadelph, another NYer adding to the droves seeking a better quality of life and finding my way to Northern Liberties, Philly's newest up-and-coming neighborhood.

My last day at work here will be Tuesday, September 26th and my first day at work for the GPTMC will be Monday, October 2. The few days in between there, I'll be packing up 11 years of my life and moving down the turnpike, to America's Next Great City.

Stay tuned for the next chapter. Goodbye NYC, I'll remember ye from the days you were cool.

Thank you to my friends over at The Idolator, for alerting to me to this ridiculousness.

Let me tell you, readers. I've let this band slide under the radar, allowing them to proceed as the novelty act that they are. I haven't mocked the goth Jordan Catalano and his Manson-lite rocker persona that he so desperately projects with his band 30 Seconds to Mars.

But this, really gets my Irish up. Many celebrities live in an alternate reality. That doesn't usually bother me unless it directly affects me. Jared, has just become my problem.

I guess Jared missed the social revolution. I guess he was filming "My So Called Life" when Matt Drudge broke an international story that changed Presidental history. He probably doesn't even know that Matt Drudge is a blogger.

Jared Leto's ignorance, isn't of interest to me. His outspoken stupidity, however, is of interest.

As a blogger, I take umbrage at his comments and therefore, I won't contribute to his sales. I won't buy his merch, I won't buy tickets to his shows, I won't buy his MP3's or his albums and I won't contribute to his box office.

I urge everyone out there to similarly show Jared that we aren't "yesterday's parachute pants," where it hurts him - in his pocket.

Ex-Rocketboom star, Amanda Congdon is seriously disturbing me.

She should never speak on camera without a script. I feel like I just saw Cher without hair and makeup.

There's nothing to write here. There's just a sign pointing HERE.

The Denton empire's much-speculated-next project. With my friend writing for it.

Finally. FINALLY. Give me my MUSIC. Give it to me steamed or scathing. Just serve it up.

This site completes me.

I'll admit it. I spent the early part of this morning and my lunch hour, hobbling around town on a sprained ankle, desperately searching for my own copy of Surity Fair. Four newsstands, 3 bodega's and 1 Christian bookstore later (who knew there were Christian bookstores located midtown??? Fascinating!), I located the sold out issue in another area of town and begged the proprietor to put 3 issues on hold as I sent an intern out of the door on this Mission Nearly-Impossible.

Like some other bloggers, I don't believe that Katie actually actually gave birth to a baby, so clearly I needed this 22-page exhibit to carefully examine the evidence. My verdict? He's gooooooooooood. That Tom Cruise is one crafty SOB. That baby looks just like both of them. Almost eerily so.

One last thing. Matt Lauer,, did you really have to use the tabloid term "Brangelina" in your interview with the VF writer? Come on now, Matt. Don't be glib, Matt. Don't give in to the US Weekly mentality. Have you already forgotten to tongue lashing that your colleague (and Aneglina BFF) Ann Curry received from Angie on-air when Ann referenced an issue of the celebrity weekly? Are you intentionally working to sour Ann's "in" with the pillow-mouthed Mother Teresa?

Raise the bar, Matt. Raise the bar. If we can't count on you to elevate our news depth, who can we count on? Certainly, not your old coffee clatch mate who has turned to youtube-like gimmicks to define her broadcasts.