I drafted this post in February, meaning to come back and make it more robust, but let's face it, I've been swamped.
~*~
A few things that have caught my eye recently:
Task Ave: This app adds location element to your to do list. So if you need to pick up dry cleaning, the app will push out a reminder when you're nearby.
UnSocial: Connect via your LinkedIn profile, tag yourself, and this app will connect you to business people in your proximity that you'd like to meet.
Intersect: I love storytelling, so this is right up my alley. You enter a location and can post a pic from their and/or tell a story related to that exact location in the world.
Tuesday, February 22, 2011
Friday, February 04, 2011
Looking Ahead: User Shared Content
My latest thinking on social is related to the evolution of how we're using it. A few years ago, social media was what some now call "static social". It was text based, updating blogs and wiki's and posting in forums.
Then we moved into the UGC phase, where people discovered the ease of creating and publishing their own content. Regular people and their cats became internet sensations. We loved it.
Today and moving forward, I think social is going to be about USC, or User Shared Content. More and more people are exposed to mass and niche sources for news and entertainment. People are spending so much time socializing and discovering news/information on the web, they don't have time to "create content" anymore and honestly, most would rather read or look at someone else's.
Instead, they can share it. And they can entertain friends and family and their new global social graph, by sharing links/pix/vids with a wider group of friends than ever before, who can like it and comment on it and share it some more.
USC a great opportunity for creatives and ad agencies, whom have the ability and resources to make some kickass content that is irresistibly shareable.
My latest thinking on social is related to the evolution of how we're using it. A few years ago, social media was what some now call "static social". It was text based, updating blogs and wiki's and posting in forums.
Then we moved into the UGC phase, where people discovered the ease of creating and publishing their own content. Regular people and their cats became internet sensations. We loved it.
Today and moving forward, I think social is going to be about USC, or User Shared Content. More and more people are exposed to mass and niche sources for news and entertainment. People are spending so much time socializing and discovering news/information on the web, they don't have time to "create content" anymore and honestly, most would rather read or look at someone else's.
Instead, they can share it. And they can entertain friends and family and their new global social graph, by sharing links/pix/vids with a wider group of friends than ever before, who can like it and comment on it and share it some more.
USC a great opportunity for creatives and ad agencies, whom have the ability and resources to make some kickass content that is irresistibly shareable.
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