Great little story on rainy Monday morning to share with you. This one is about the real power of social media: connecting with an expanded social graph or social network to make good things happen.

One of our Creative Directors here at Red Tettemer has been collecting clothes to send with his sister and brother-in-law as they go to Haiti with Partners in Health to help in a few weeks. They are partnering with the organization Angel Flights with to transport the donations to Haiti and last week, found out that Angel Flights would only be able to transport the goods to The Dominican - this couple would have to find a way to move the donations from there to Haiti.

Over the weekend, my colleague's wife said, "I'm going to post on Facebook and see if anyone has any ideas of how to get these donations to Haiti." They figured it was a long shot, but why not try?

A short time later they had a Facebook message from a an old classmate in California, A. She has a good friend, D. (also in California), who has family in Port-au-Prince. His brother has a friend named R., who has his own plane in Ft. Lauderdale. R. is commissioned to take people and supplies on a regular basis to and from Haiti. Once hearing their story, he said if they could get the donations down to Ft. Lauderdale, he'd load them on his next flight and fly them to Haiti, gratis.

So Angel Flights is transporting the supplies to Ft. Lauderdale, and then R. will fly all of the supplies ( well over $100,000 worth ) to Haiti. Sometime next week, some of those strangers we watch on the news may be wearing some familiar looking clean clothes.

That's social good.