Today I was reading CoolHunting about Adidas' recent campaign for Adicolor. The Brand commissioned 7 directors to film shorts for each Adicolor hue.

So yeah, this concept has been executed with much fanfare before by BMW, Coke, etc. I didn't expect much.

That said, I opened up the "white" version and I almost spit my water out all over my keyboard.

Since about 1998, I've been shouting to my colleagues that porn was going mainstream. That Porn was "the future of America." About a year after that, the LA Times added an "adult film industry" beat reporter to their staff. I felt a small twinge of victory. I did. I'll admit it.

And here we are in 2006. With Jenna Jameson starring in one of the hottest ads I've seen cross over into the mainstream. Check it.

Hats off to the director, Tronic, for taking what could have been a lame, mainstream assignment and making it sexy. Literally.

Can't wait to see what the other 6 directors come up with.