Thursday, April 19, 2007

Well, MySpace announced today that they are getting into the community-edited news business like Digg. I guess it's a smart move for MySpace, it integrates Fox's news division with their MySpace property and lends a fresh new feature to MySpace.

However with all of these community-edited news sites allowing the news audience to decide the top stories of the day, comes an enormous responsibility for us to read an enormous amount of news. Without the news media as our "gatekeeper" so to speak, we have no filter but a real-time climate of nonstop news to sift thru from a growing number of sources. I have to wonder when we, the audience, will tire of of this huge responsibility?

I also suspect that what will happen is that it will become a small group of news' devotee's (with a lot of time on their hands) who will control what rises to the top of sites like Digg and as marketers catch on, their outsourced hired-voting guns will control community-edited news sites just as PR began to infiltrate broadcast and print in the 90's.

And then we will all probably become fed up and go back to the model of traditional media as gatekeeper.

As the World Turns....

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