ShePosts.com: Part Gawker, Part Mashable and all Mommy Blogosphere.

Today, at noon EST, ShePosts.com will launch. This online news destination will comprehensively cover "what’s happening in the Mommy Blogging world – from paid PR campaigns to drama with the New York Times. We’re embedded in the mom blogosphere and will share the scoop on the latest posts and events shaping the community. "

Founder Esther Crawford says that the site will include:

• Comprehensive coverage of major brand-blogger relationships
• Maintain a list of all current brand ambassador programs
• Create a ‘brand event’ list which shows who has attended private events hosted by major brands
• A complete calendar and map of related conferences, workshops and Twitter parties
• Coverage and follow-up of all popular conferences such as Blissdom, Mom 2.0 and BlogHer
  

Other things to note:

• On average, we’ll have 4-6 posts a day tracking the latest news + gossip covering the Mom Blogger community
• We’ll feature interviews with well-known mommy bloggers and providing their take on current events as well as hot-button issues such as monetization, privacy concerns, brand evangelism, and the future of the mommy blogging space. And we won’t be lobbing softballs in our interviews.

Last night, Esther was kind enough to answer a few light-hearted questions for me about the site.

What do you want ShePosts.com to be when it grows up?
As ShePosts grows up it'll include a lot more people - there are already a few well-known and loved women from the mom blogging community who are going to be joining the ranks as contributors in the coming weeks.

A lot of sites answer the easy questions like "What happened?", but ShePosts is also going to be a place to find out why it happened.

It'll be journalistic, but with a splash of gossip and irreverent snark thrown in because c'mon - this is the internet and we're living in the age of The Gosselins.

You’ve told us a little bit about what ShePosts.com is. Can you tell us what it isn’t?
ShePosts is not another community site singing "kum ba yah". Disagreements and drama are part of business, as is demonstrated on industry sites like TechCrunch and Mashable each day.

And let's be clear - mom blogging has become a business, which happens to be incredibly lucrative for a select few.

Think about this: major brands routinely fly out a dozen or more mom bloggers to get wined & dined in exchange for a few tweets and links.

While we'll be the first to congratulate folks who get it right, we're not afraid to get our hands dirty while reporting the news - which means calling companies or individuals out when they're involved in shady business.

At the end of the day we believe that accountability & recognition raises the bar, which is good for everyone.

If ShePosts were a cookie (no, silly, not the website tracking kind. The eating kind!), what kind of cookie would it be?
We aim to make ShePosts like Girl Scout thin mints, which are so addictive that you can't help going back for more.

If ShePosts were a Pandora station, what would play?
It'd play strong women who are deep yet know how to rock it. In other words, we'd have Lady Gaga's "Paparazzi" on repeat.