Nothing like a story/post that tells me everything and nothing at the same time. Come on! Tell me what my inactive, non-contributing self is worth, damn it;)

A question was raised to me this week - and now I raise it to you - about the marketing potentional of social bookmarking sites.

Who sees the future in social bookmarking? Consumer contests? Company incentives tro consumers for bookmarking and tagging? Whatchoo got? Lay it on me via comments or email.