So, you may have heard about the big Yahoo-Ebay announcement today. Big news, but what's more interesting to me is what's buried way way down in the story...how Yahoo advertisers can leverage Ebay's skype to speak directly with consumers.

...explore building another marketing vehicle that would allow advertisers to connect with prospective customers on the phone instead of through their Web sites. If the experiment works, it would mark Yahoo's entrance into "click-to-call" advertising...

*Very* interesting. I bet Larry and Sergey aren't so happy today.